How to Repurpose Your Blog Content to Gain More Traffic
Blogging is an excellent way for businesses to create awareness, attract prospects, and generate leads, but with so much competition in today’s world, it’s hard for marketers to cut through the noise and get their message heard.
In the age of content oversaturation, it is important to find ways to stand out. One way that content marketers are doing this is by repurposing their work.
Repurposing your content can be a great way to increase engagement and generate more leads. It can also help you reach a new audience who may not have seen your content before.
Today in this article I will show you how to get the most out of your content by repurposing it.
Repurpose Content Meaning
Blog posts are often written with the intent of gaining readership, which is why they are such a great marketing tool.
However, once the post has reached its goal — it may no longer be relevant to readers. This means that the blog post will not be read or shared anymore.
Repurposing old blog posts allows you to still have some of that content on your site but in a new way that will create new engagement opportunities for you and your blog.
10 Creative Ways to Repurpose Your Blog Content
Repurposing blog content is a great way to reuse old content and provide fresh, unique content.
Best ways that you can repurpose your old blog posts are:
Inspiring and informative blog posts are a great way to get your voice out there and build a community.
You obviously can’t copy and paste blog content to share as a guest post, but you can use the original content as your guide to creating a better and unique piece of content to post on someone else’s blog.
The easiest way to repurpose a blog post is by turning it into a slideshow. It’s not only an effective way to get your content out there but it also saves you time and effort.
A slideshow is a presentation that can be created with the help of a slide-making app such as PowerPoint, Keynote or Google Slides. You can use slides to share your story and show your viewers what they will learn from watching them.
Slides are great for explaining complicated topics in an easy to understand manner. They are also interactive which means that they can engage the audience more than just reading text on a screen would do.
Podcasts are a great way to reach new audiences and grow your list. They’re also a great way to repurpose old blog posts that you’ve already written. You can repurpose your blog post by recording it as a podcast and then uploading it to iTunes or other platforms.
Video is the most engaging form of content on the web. It grabs attention and keeps it.
That is why it’s also a great way to repurpose old blog posts.
Create an animated explainer video or maybe turn it into an outline for YouTube videos.
Cover the main takeaway from your blog post or the most important points in it.
You can also turn your blog post into a video that will have voice over and images. You can add in some animations or graphics to help break up the content and give it more life.
You can use your old blog posts to create an eBook and attract new readers. The format of an eBook is perfect for the modern reader who wants to be able to highlight, bookmark, annotate, or share passages easily.
You can also use it as a downloadable Lead Magnet to grow your subscribers.
LinkedIn is one of the top social media sites for professionals. With more than 500 million professionals using LinkedIn, it’s a great place to re-publish old blog posts that might be more relevant to your target market.
On the other hand, Medium is an online publishing platform where anything goes- so you even publish content that’s primarily focused on your personal life.
Have you ever written a blog post and then felt like it would have been more well-suited to an infographic? You’re not alone.
The design of infographics has revolutionized the way we communicate information, and they are a very popular way to make your content go viral via social media.
In order to make the most of infographics, you need to do your research and come up with a powerful message that can be conveyed visually.
Understand what people want to know-A good graphic should answer a question or provide clarity about something.
Create interesting visuals-People are visual creatures so for something to be interesting, it needs to stand out. You can use bright colours or something that is not what people typically see (such as a piece of tape in between two sections).
You can use online tools like canva.com or crello.com to design your infographics.
Once the infographics are ready you can create boards on Pinterest as per categories and publish them.
-Turn your old blog post into guides or checklists for your readers with downloadable PDFs
One way to breathe new life into old blog posts is to turn them into guides or checklists for your readers. This can be done by creating downloadable PDFs. By repurposing your content in this way, you’ll not only give your readers new content to enjoy, but you’ll also help increase traffic to your blog.
Plus, they’ll be easy to share with your readers.
If you’re a food blogger, recipe cards are a fun way to share your favourite recipes with others.
But in other cases, you can also create something similar to a recipe card and write down the key takeaways from your post in it and post it to social media.
This could be a bullet-point summary of what you had shared in the original post or you might recap with some follow up thoughts.
Wrap Up
In conclusion, repurposing your content can be a great way to reach a new audience and generate more leads. By creating different versions of your content, you can target different people who may be interested in what you have to say. And by using platforms like LinkedIn, you can reach professionals who may not have seen your content before. So don’t wait — start repurposing your content today!
That’s it for now. hope you’ve learned a few ideas on How to Repurpose Your Blog Content.
Do let me know in the comment which one you’re gonna use today?
Originally published at https://bloggingventure.com on May 13, 2022.